What are the primary elements that businesses should include in a comprehensive promotional plan?

Media placement specifications and costs

Sales quotas and advertisement run dates

Product pricing policies and industry analysis

Competitor analysis and international advertising objectives

When identifying which promotional approaches to use, a business should perform which action?

Choose those that match its image

Try to use every approach possible

Copy what the competition is doing

Distribute 500 flyers by March 1

Run an ad in several newspapers

Decide on its promotional strategy

Quiz

Chad Collins 4 questions

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1What are the primary elements that businesses should include in a comprehensive promotional plan?
1. AMedia placement specifications and costs
2. BSales quotas and advertisement run dates
3. CProduct pricing policies and industry analysis
4. DCompetitor analysis and international advertising objectives
2When identifying which promotional approaches to use, a business should perform which action?
1. ATry to use every approach possible
2. BSelect a target market
3. CCopy what the competition is doing
4. DChoose those that match its image
3Which is an example of a measurable objective that a business might include in its promotional plan?
1. ADistribute 500 flyers by March 1
2. BDesign a new flyer
3. CTell people about the business
4. DRun an ad in several newspapers
4When beginning to develop a promotional plan, it is important for a business to perform which action?
1. ACompile a list of activities
2. BDecide on its promotional strategy
3. CBecome an active networker
4. DDefine its promotional goals