Quiz
chapter 9
Questions in this quiz (10)
1About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and ____.
- Arestaurants and pubs
- Brunaway slaves
- Cjob notices
- Dpistols and other firearms
- Epatent medicines
2The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ____
- Aa dramatic improvement in quality of materials and manufacturing
- Bmanufacturing costs
- Cthe cost of raw materials
- Dadvertising
- Edistribution expenses
3Hidden or disguised print or visual messages are called ____.
- Apublic service announcements
- Bsaturation advertising
- Cspam
- Dslogans
- Esubliminal advertising
4Psychographics involves the study of _____.
- ANone of the options is correct.
- Bsex
- Csocioeconomic class
- Dage
- Eattitudes, beliefs, interests, and motivations
5Online advertising has taken the form of ____.
- Abanner ads that lead across the top or side of a Web page
- Bpop-under ads
- C interstitials and flash media
- Dpaid search engine advertising
- E All of the options are correct.
6How do advertisers direct targeted ads to specific Web site visitors?
- AThey use cookies to watch a user's Web activity.
- BThey send surveys in the mail.
- CThey ask for permission to use targeted ads.
- DThey conduct psychographic surveys by phone.
- ENone of the options is correct.
7What is an example of earned media on the Internet?
- AThe money advertisers earn from selling online ads
- BA paid advertisement on facebook
- CA click-through advertisement
- DA Facebook user endorsing a product or company by clicking "Like"
- EA blogger who earns pay and gifts for endorsing a product
8An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ___.
- Athe plain-folks pitch
- Bthe hidden fear appeal
- Csubliminal advertising
- Dovert advertising
- Eirritation advertising
9Historically, one controversial use of the association principle in advertising is ____.
- Alarge corporations trying to pretend they are smaller, friendlier companies
- Bwomen being portrayed as sex objects to be awarded to men who use a particular product
- Ccommercials playing on the insecurities of consumers to make them think a product can reduce anxiety
- Dthe use of celebrities to sell products
- Ethe placement of brand-name products in televiion programs and movies
10Which of the following statements about the advertising of prescription drugs is true?
- APharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook
- BPharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
- CPharmaceutical companies are spending billions of dollars to advertise theri prescription drugs to the public.
- DThe United States and New Zwealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
- EAll of the options are correct.
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- Quiz on chapter 9, created by jbrumski22 on 08/05/2014.
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- jbrumski22
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- English
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