24. People reconstruct memories each time they remember them

Slide 1

• When you ask people to remember information,
• the wording you use can affect how they remember things.

Slide 2

• People will mis-remember things they or others did and said,
• which makes self-reporting on past events inherently unreliable.

Slide 3

• You should take what people say with a grain of salt,
• if they're remembering experiences with a person or with a product.