Social Media Marketing (1)

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Social Media Marketing
Sarina Strahm
Flashcards by Sarina Strahm, updated more than 1 year ago
Sarina Strahm
Created by Sarina Strahm over 7 years ago
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Resource summary

Question Answer
Achievement badges Achievement badges are symbols awarded to show game levels achieved and shared to the community.
Action game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction-time
Activation tool An activation tool is an advertising tool that engages the viewer to participate, either mentally or physically.
Activity metrics Activity metrics measure the actions the organization takes relative to social media. For instance, an organization might set goals in terms of the number and timing of blog posts, white papers, tweets, videos, comment responses, and status updates it may contribute in social venues.
Activity streams Activity streams are the news feeds or “wall” (as it’s known in Facebook) social networks use to establish an ongoing point of connection between network nodes.
Ad equivalency value Ad equivalency value refers to what the value of the mention would be if it had come through a paid advertising placement rather than a volunteered comment.
Ad networks Ad networks are basically media brokers that partner with websites in order to access information about their visitor traffic and then sell space on the websites to their advertisers.
Advergame An advergame is a game that delivers a branded message.
Advertising Advertising is defined as the paid placement of promotional messages in channels capable of reaching a mass audience.
AdWords AdWords are a feature where Google places ads on someone’s site.
Affiliate marketing Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
Affinity Affinity, sometimes called “liking,” means that people tend to follow and emulate those people whom they find attractive or otherwise desirable. If we like someone, we are more likely to say yes to their requests or to internalize their beliefs and actions as our own.
Affinity impulse Affinity impulse refers to the idea that social networks enable participants to express an affinity, to acknowledge a liking and/or relationship with individuals and reference groups. When you use Facebook to stay in touch with high school friends and to make new friends, you are responding to the affinity impulse.
Aggregator Aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources.
Algorithm An algorithm is a mathematical formula.
Alternate reality game (ARG) An ARG is a cross-media genre of interactive fiction using multiple delivery and communications media, including television, radio, newspapers, Internet, email, SMS, telephone, voicemail, and postal service.
Altruistic impulse Altruistic impulse refers to the idea that some people participate in social media as a way to do something good. They use social media to “pay it forward.”
Ambient intimacy Ambient intimacy refers to our ability to stay in touch, using digital communications and social media, with people to whom we wouldn’t otherwise have access to due to time limitations and geographic dispersion.
Ambivalent networks Ambivalent networkers use mobile devices to visit social networks and for texting, but they also feel like people need breaks from so much connectivity.
Anchor text Anchor text provides a link to another website.
Anomie An anomie is a condition of modern industrial life that alienates individuals from society and (potentially) results in suicide.
APIs API stands for application programming interface. It’s a programming model that enables a piece of software to interact with other software.
Apps Apps are social software that is usually downloadable or embeddable.
Ask your network Ask your network tools are share and query tools within e-commerce sites that enable one to post product information and ask friends for advice prior to purchase.
Augmented reality (AR) Augmented reality (AR) is a form of technology that enables the overlay of digital images and information over a real (physical) environment. The phrase was first coined in 1990 to describe a digital display aircraft electricians used that blended virtual graphics with the physical elements of the aircraft.
Authority Authority persuades with the opinion or recommendation of an expert in the field. Whenever someone has expertise, whether that expertise comes from specialist knowledge and/or personal experience with the product or problem, we will tend to follow that person’s advice.
Authority-building content Authority-building content is original content that positions the sponsoring entity as an authority on the subject in question.
Back story A back story is the pre-game context of a game’s plot.
Backchannel A backchannel is another word for a direct message.
Backlink A backlink occurs when other sites link back to the content.
Badges Badges are cards that people can embed in emails and on websites to share their contact information and social affiliations.
Banner ads Banner ads appear above, below, or on the side of a site.
Baseline A baseline is a metric (often expressed visually) that allows a marketer to compare its performance on some dimension to other things such as how competitors are doing or how its own efforts fluctuate over time.
Behavioral segmentation Behavioral segmentation divides consumers into groups based on how they act with regard to a brand or a product category.
Behavioral targeting Behavioral targeting relies on the use of software and Web analytics, as well as cookies and IP addresses, to create a profile of individual behavior marketers then use to deliver relevant ads.
Benefit segmentation Benefit segmentation groups individuals in the marketing universe according to the benefits they seek from the products available in the market. For example, in the auto industry people who buy hybrids and electric cars look for different benefits from a car than those who buy muscle cars or SUVs
Black hats Black hats manipulate the system by utilizing several tactics considered unethical in the realm of search engine optimization.
Blog Value Index (BVI) The BVI is a simple equation that enables a company to assess whether the blog adds more value than it costs.
Blogs Blogs are websites that host regularly updated online content that may include text, graphics, and video. Blogs may be maintained by individuals, journalists, traditional media providers, or organizations, so they feature a wide range of topics.
Bonding social capital Bonding social capital is a kind of emotional support that involves making connections with other people in similar situations. For example, people who struggle to lose weight or fight addictions often prevail because they are part of a group that helps them with these battles, such as Weight Watchers or Alcoholics Anonymous.
Bounded rationality Bounded rationality captures the quandary we face as humans when we have choices to make but are limited by our own cognitive capacity.
Brand butlers Brand butlers are brands that can help consumers manage their lives.
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