Flashcards
Social Media Marketing (5)
Cards in this deck (76)
- 1Social contractThe social contract is the agreement that exists between the host or governing body and the members.
- 2Social dataSocial data is collected from information users leave in their digital footprints and lifestreams and is harnessed to deliver messages that should be relevant to the recipients based on their online behaviors.
- 3Social engagement adA social engagement ad contains ad creative (image and text) along with an option to encourage the viewer to engage with the brand (e.g., a clickable “Like” button).
- 4Social entertainmentThe zone of social entertainment encompasses channels and vehicles that offer opportunities for play and enjoyment.
- 5Social footprintA social footprint is the mark a person makes when he or she occupies digital space.
- 6Social gamesSocial games are hosted online and include opportunities for interaction with members of a player’s network.
- 7Social graphsSocial graphs are diagrams of the interconnections of units in a network.
- 8Social identityMembers of social networking sites can develop a social identity using a profile picture or avatar, basic information, and other customizable options.
- 9Social interactionSocial interaction is interaction between two or more people.
- 10Social lock-inSocial lock-in occurs when a user is unable to transfer social contacts and content from one social network to another.
- 11Social mediaSocial media are the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility.
- 12Social media addictionSocial media addiction is a psychological dependency and recurring compulsion to engage in social media activity.
- 13Social media marketingSocial media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.
- 14Social media marketing maturityAs organizations develop in their social media marketing maturity, they plan systematically to ensure social media marketing activities are consistent with their marketing and marketing communications plans and are capable of meeting specific marketing objectives.
- 15Social media monitoringSocial media monitoring works with the aid of software that systematically searches key words it finds in social spaces such as blogs, social networks, and forums.
- 16Social media omnivoresSocial media omnivores are people who eagerly participate in several different platforms. Most people who are involved in social media are members of at least two networks.
- 17Social media optimization (SMO)Social media optimization (SMO) is a process that makes it more likely for content on a specific social media platform to be more visible and linkable in online communities.
- 18Social media policyA social media policy is an organizational document that explains the rules and procedures for social media activity for the organization and its employees.
- 19Social media press releaseA social media press release should have an optimized title, good keywords and tags, links to the main site landing page, RSS feed options, share buttons, and embeddable multimedia content that can be shared on several networks, in addition to the typical press release content.
- 20Social media researchSocial media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced.
- 21Social media return on investment (SMROI)SMROI answers the question, “How much income did our investments in social media marketing generate?”
- 22Social media storefrontsSocial media storefronts are applications that enable businesses to conduct transactions with customers from within social network sites.
- 23Social media touchpointsSocial media touchpoints include all Internet-enabled devices.
- 24Social Media Value ChainThe Social Media Value Chain illustrates the core activities of social media users and the components that make those activities possible.
- 25Social networkA social network is a set of socially relevant nodes connected by one or more relations.
- 26Social networking sitesSocial networking sites are online hosts that enable site members to construct and maintain profiles, identify other members with whom they are connected, and participate using various services the site offers.
- 27Social networking fatigueSocial networking fatigue comes in part from the need to manage multiple community accounts (and to forego some due to the required investment) as well as from the steady streams of content flowing from multiple networks. Rather than experiencing a single social stream, those with multiple networks have several streams flowing at any point in time.
- 28Social object theorySocial object theory suggests that social networks will be more powerful communities if there is a way to activate relationships among people and objects.
- 29Social personaA brand’s social persona defines how the brand will behave in the social Web, what voice will be used, and even how deeply the brand will interact in the social space with customers.
- 30Social presenceMembers of social networking sites maintain a social presence in the community that indicates their availability, mood, friend list, and status.
- 31Social proofSocial proof means that people in our personal social graphs are awarded a special form of influence.
- 32Social servicesSocial services are application service sites dealing with social media.
- 33Social sharingSocial sharing provides people with the tools they need to reveal elements of their digital identities. These elements include information about us or things that we create—such as our opinions, photos, videos, songs, and artworks.
- 34Social shoppingAt its core, social shopping refers to situations where consumers interact with others during a shopping event. Of course, just as in the physical world this changes the dynamic of shopping because it opens the door for others to influence our decisions.
- 35Social shopping marketsSocial shopping markets are online malls featuring user-recommended products, reviews, and the ability to communicate with friends while shopping.
- 36Social shopping portalsSocial shopping portals are sites that enable shoppers to shop multiple stores (like when at a mall) using several social shopping tools.
- 37Social softwareSocial software provides the programming we need to carry out social networking.
- 38Social storefrontsSocial storefronts are online retail stores that sometimes operate within a social site like Facebook with social capabilities.
- 39Social technographicsForrester’s Social Technographics data classifies consumers into seven overlapping levels of social technology participation.
- 40SockpuppetingSockpuppeting is the term used to describe people who take on a fictional identity when promoting content online.
- 41SpamSpam is increasingly common in social communities and signature lines but it does not represent real conversations we should include in the data set.
- 42SpectatorsSpectators (estimated at 70 percent of those online) sit on the periphery of social communities.
- 43Speed of responseSpeed of response refers to how social media enable companies to identify crisis situations quickly and respond quickly. It can be difficult to quantify the value of speed, but we know it is valuable.
- 44SpokesbloggersBloggers who post sponsored conversations as their sole reason to contribute to a conversation are known as spokesbloggers.
- 45SponsoredSponsored links are paid for.
- 46Sponsored conversationsSponsored conversations refer to paid consumer content. Consumers are paid for their content creations, and brands may actively seek out certain people like bloggers, videographers, and artists to participate in the campaign.
- 47Static adsStatic ads are hard-coded into the game and ensure that all players view the advertising. Bing’s display ad in FarmVille is an example of an in-game, static display ad.
- 48StatuscastingStatuscasting occurs when you broadcast updates to your news feed or activity stream.
- 49SteganographySteganography is the tactic of hiding messages within another medium; the message is undetectable for those who do not know to look for it.
- 50StickinessStickiness is a term that explains how well the site can retain visitors during a single session and encourage repeat visits. The more there is to do on a site, the stickier the site is.
- 51Strategic phaseWhen an organization enters the final strategic phase, it utilizes a formal process to plan social media marketing activities with clear objectives and metrics.
- 52Strategic planningStrategic planning is the process of identifying objectives to accomplish, deciding how to accomplish those objectives with specific strategies and tactics, implementing the actions that make the plan come to life, and measuring how well the plan met the objectives.
- 53Strategy gamesStrategy games are those that involve expert play to organize and value variables in the game system. These games may involve contextualizing information available from secondary sources outside the game itself, including previous experience with game play.
- 54Strong tiesStrong ties are relationships with at least three connection streams between you and your friend that extend over several years and multiple shared experiences.
- 55StuntsStunts are one-off ploys designed to get attention and press coverage.
- 56Susceptibility to interpersonal influenceSusceptibility to interpersonal influence refers to an individual’s need to have others think highly of him or her.
- 57Switching costsSwitching costs refer to the fact that once our social graph is firmly engrained in a particular host community, the time and effort to shift may outweigh the benefit we think we will get if we move to a new community service.
- 58SWOT analysisSWOT analysis refers to strengths, weaknesses, opportunities, and threats that the firm should consider as it crafts a strategy.
- 59Synchronous communicationsSynchronous communications require the active, real-time involvement of two or more people to make sense. For example, if you enter a virtual world in avatar form and strike up a conversation with another avatar you talk as if you are in the “real world”; the other avatar is likely to give up and walk away if it doesn’t get a response almost immediately.
- 60TagTags are labels that individuals choose in a way that makes sense to them, as opposed to using predefined keywords.
- 61Tag cloudA tag cloud not only enables others to search and retrieve information using tags that also make the most sense to them personally but also provides information about the popularity of the tags used.
- 62TaxonomiesTaxonomies are classifications that experts create; for example, you may have learned (and perhaps forgotten) the classic system that biologists use to categorize organisms (the Linnaean taxonomy) that places any living thing in terms of Kingdom, Phylum, Class, Order, Family, Genus, and Specie.
- 63Tech indifferentTech indifferent people are light users of the Internet who would be willing to give up their digital connectivity.
- 64TestimonialsTestimonials have long been a source of social proof that a product is the right one to choose.
- 65Text adsText ads present short, clickable headlines.
- 66Text classifierA text classifier (from the dictionary) is applied to the data to filter any irrelevant content that made it into the data set.
- 67Text miningText mining is the gathering and analysis of text data from relevant sources.
- 68ThemesThemes, also called skins, are visual elements people use to change the aesthetic of a web page. They typically include background scenes, colors, fonts, menu styles, and a stylized layout of the page’s elements.
- 69Theory articleTheory articles offer some unique insight into a topic but the content is opinion. This is the equivalent to opinion-editorial pieces in your local newspaper.
- 70ThinslicingThinslicing occurs when we peel off just enough information to make a choice.
- 71Three-way linkingCompanies using three-way linking ensure that their own sites link to each other in sequence and then back to the original site.
- 72TiesTies are relationships that connect members of a social network to each other.
- 73TINAGTINAG stands for “This is not a game!” The story is fictional as are the game characters, but the game space is not.
- 74TitleThe title is your headline—the main indicator of your page’s content. It should be loaded with keywords.
- 75Title tagA title tag is an HTML tag that defines the page’s title.
- 76—