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Adwords Search Advertsing - Practice Exam

joshmartin.dms 45 Fragen

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  1. 1An advertiser selling anti-bacterial toothbrushes want to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
    1. AAllocate the set marketing budget across dedicated campaigns. Create a separate campaign that can extend it’s daily budget after profitability is achieved.
    2. BDivide the marketing budget between Search and Display and run two separate campaigns.
    3. CAutomate everything in a single campaign with the Branding and ROI optimizer.
    4. DRun everything in a single campaign, allocating the set marketing budget to it.
  2. 2Megan enabled Conversion Optimizer in all six of her campaigns. How Can she tell if Conversion Optimizer is improving campaign performance?
    1. AEnable and Disable Conversion Optimizer every other day to observe differences.
    2. BCompare average CPA and conversion rate before and after using the Conversion Optimizer.
    3. CMonitor Overall Changes in click received.
    4. DInstall new Conversion Tracking code.
  3. 3Which scenario would record to two conversions (1-per-click)?
    1. AA user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.
    2. BA user clicks on an ad and does not convert. The user performs the search again the following day. Clicks on the same ad and converts.
    3. CA user click on an ad and converts. The user performs the same search again the following day, clicks on the same ad and converts
    4. DA user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
  4. 4To improve the performance of an ad group on the Search Network, advertisers should create ad-groups containing:
    1. AAt least 50 Keywords
    2. BKeywords that are also included in the ad text
    3. CDestination (or Final) URLs set at the ad-group level
    4. DManaged placements and keywords
  5. 5An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad-Rank?
    1. ALower bids on keywords with high clickthrought rates (CTRs).
    2. BChange keyword match types from exact to phrase match.
    3. CMake changes to improve the components of Quality Score (Expected clicthrough rate, ad relevance, and landing page experience).
    4. DReview Impression Share report data to identify missed opportunities.
  6. 6Dynamic search ads would be most helpful for...
    1. AA local restaurant with a dynamically changing menu that offers fresh new entrees every few months.
    2. BMoving an ad's position dynamically in whatever direction a user's eyes are looking.
    3. CWebsites with hundreds of thousands of products services, or listings that frequently change.
    4. DCampaigns that need to reduce exposure on competitive keywords.
  7. 7You're an independent consultant selling an e-book you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
    1. APredetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms.
    2. BPredetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA
    3. CUnlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.
    4. DUnlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on cost, sales volume, & contribution to overall marketing campaign.
  8. 8Which can be specified at the campaign level?
    1. AAd text
    2. BDestination (or Fina) URLs
    3. CNetwork distribution
    4. DBilling preferences
  9. 9Which feature distinguishes location extensions from regional and customized campaign targeting?
    1. ALocation extensions will appear when an advertiser has targeted a specific region or location.
    2. BCustomized campaign targeting is required in order to enable location extensions.
    3. CCustomized campaign targeting determines which address appears below the ads.
    4. DLocation extensions will appear when a user located near the advertisers business searches on relevant terms.
  10. 10An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicated that 20% of the clicks received during the selected time period were invalid. This mean that the invalid clicks were:
    1. AFiltered out of the account before they accrued cost.
    2. BCredited to the account
    3. CRemoved as a result of a proactive investigation
    4. DCharged to the account

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Beschreibung
This exam is designed to help you study for the "Adwords Search Advertising" Exam.
Sprache
English
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725
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