What does trade dress protect?

The distinctive appearance/image of a good or service

The distinctive slogan of a good or service

The distinctive name of a good or service

What should every sports organization do before registering a trademark?

Conduct a trademark search for conflicting or similar marks

Hire “logo cops” to look for counterfeit merchandise

Offer guidelines for consumers on how to distinguish real products from fake

Properties being licensed and types of merchandise to be produced

The exact beginning and ending dates of the contract and processes for contract renewal

Procedures to review the licensee’s work

Quiz

Chad Collins 6 Fragen

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1What does trade dress protect?
1. AWhat does trade dress protect?
2. BThe distinctive slogan of a good or service
3. CThe distinctive appearance/image of a good or service
4. DThe distinctive name of a good or service
2What portion of the license agreement specifies the exact begin and end dates of the contract?
1. ALicense Grant
2. BTerm
3. CWarranties and obligations
4. DRestrictions and requirements
3When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and
1. Aresourceful.
2. Binnovative.
3. Cneutral.
4. Dtrustworthy
4The selection of a particular entertainer to endorse a new product should be directly linked to the
company's
1. Adistribution.
2. Bprofitability.
3. Cimage.
4. Dpersonality.
5What should every sports organization do before registering a trademark?
1. AHire “logo cops” to look for counterfeit merchandise
2. BConduct a trademark search for conflicting or similar marks
3. CDevelop a licensing program
4. DOffer guidelines for consumers on how to distinguish real products from fake
6What does the license grant portion of the license-agreement specify?
1. AThe exact beginning and ending dates of the contract and processes for contract renewal
2. BProcedures to review the licensee’s work
3. CProperties being licensed and types of merchandise to be produced
4. DDetails regarding payment