Quiz
SEM II Objective 2.07 Quiz
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Questions in this quiz (6)
1What does trade dress protect?
- AWhat does trade dress protect?
- BThe distinctive slogan of a good or service
- CThe distinctive appearance/image of a good or service
- DThe distinctive name of a good or service
2What portion of the license agreement specifies the exact begin and end dates of the contract?
- ALicense Grant
- BTerm
- CWarranties and obligations
- DRestrictions and requirements
3When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and- Aresourceful.
- Binnovative.
- Cneutral.
- Dtrustworthy
4The selection of a particular entertainer to endorse a new product should be directly linked to the
company's- Adistribution.
- Bprofitability.
- Cimage.
- Dpersonality.
5What should every sports organization do before registering a trademark?
- AHire “logo cops” to look for counterfeit merchandise
- BConduct a trademark search for conflicting or similar marks
- CDevelop a licensing program
- DOffer guidelines for consumers on how to distinguish real products from fake
6What does the license grant portion of the license-agreement specify?
- AThe exact beginning and ending dates of the contract and processes for contract renewal
- BProcedures to review the licensee’s work
- CProperties being licensed and types of merchandise to be produced
- DDetails regarding payment
Information
- Description
- SEM II Objective 2.07
- Author
- Chad Collins
- Language
- English
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- 241
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