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Karteikarten

Innovation

Luke Hansford PSC Englisch 17 Karten

Karten in diesem Stapel (17)

  1. 1What is innovationSomething new or improved that realises value
  2. 2What drives innovationNeed/new purpose
    Money
  3. 35 stages of a products life cycle?Development
    Introduction
    Growth
    Maturity
    Decline
  4. 4What does a company look to do on a products introduction to a market?First mover advantage:
    - Create a market
    - Protect market with barriers (IP)
  5. 5What does a company look to do during a products maturity in a market?Exploit economies of scale and use earnings to spend on new ideas as product market dilutes
  6. 6What does a company look to do during a products decline in a market?Maximise efficiency
  7. 7What are the elements to innovation?Vision
    Embed process
    Gain insights (understand tech, customers and business models)
    Evolve business model (IKEA, LEGO etc)
    Act quickly
    Learn and build (Dyson)
    Embrace openness (open innovation model)
    Instil the right culture
  8. 8What effect will not acting quickly have on product in market?Increases development costs
    Market may move on and so less profit can be made (later breakeven point)
  9. 9How can companies move quickly?Kill bureaucracy
    Make fast decisions
    Keep structure flat (not too many levels)
    Management set clear direction - dont micro manage
    Give people chance to shine
  10. 10What happens to knowledge acquired as design time increases?K increases
  11. 11What happens to degree of influence as design time increases?Influence decreases
  12. 12What happens to cost of changes as design time increases?Costs of change increase
  13. 13What are the stages of the design thinking process?Understand
    Point of View
    Ideate
    Prototype
    Test
  14. 14How can an understanding be built?Beginners mindset
    Question everything
    Look for patterns
    Surveys
    Interviews
    Understand constriants
  15. 15How can the point of view in the design process be understood?Framing the problem
    Focus and definition
    Videos
    Diagrams
    Reference for evaluating ideas
  16. 16How can idea creation be helped in the design thinking process?Brainstorming
    Grouping
  17. 17Why prototype?Build to think
    Get ideas of your head into the world
    Test functionality
    Get people to interact

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Beschreibung
PSC Karteikarten am Innovation, erstellt von Luke Hansford am 09/01/2018.
Erstellt von
Luke Hansford
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8
Tags
psc
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