Karteikarten
Marketing
Karten in diesem Stapel (12)
- 1Marketing Unit 3Business
- 2Marketing, competition and the costumerUnit 3
- 3Typical marketing structure (Foto)Answer Text
- 4More people means more sections which are they?-the sales department: responsible sales. Separate sections each region were product distributed.
-exported them by Export department. - 5More people means more sections which are they?The market research department: finding customers. Market changed + impact of competitors
Development
-products
-pricing levels
-sale strategies
-promotion strategies. - 6How can businesses respond to changing spending patterns and increased competition?Action maintain market share when ever there is growth amongst its competitors. harming warnings in the TV. convince that product has been corrected. improving or maintaining the image is a crucial factor.
- 7Mass marketing ADV what are they?-the sales to these markets are very large.
-benefit from economies of scale
- risks can be spread, often have several different variations of products mass market, one product fails other product may still sell well. - 8Mass marketing DISNiche markets small therefore limited number sales, only small businesses can operate in these markets.
- 9Mass marketing DISBusinesses in a niche market specialise in just one product. If product is no longer in demand business will fail.
- 10Market segment what is it?Identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.
- 11Segmenting a market can help a business to:-make marketing expenditure cost effective meets needs of customers.
-enjoy higher sales+ profits for business, because of cost-effective marketing.
-identify market segment which not having needs fully met. Opportunities increase sales. - 12Ways of segmenting a market?-By socio-economic group: people’s jobs how much they are paid.
-by age: the products bought by people in different age groups not be the same.
-by region/location: different regions of a country people might buy different products
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- Beschreibung
- - Business (Unit 3 Marketing ) Karteikarten am Marketing, erstellt von sofia Larrain am 02/05/2018.
- Erstellt von
- sofia Larrain
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