Karteikarten
chapter 4
Karten in diesem Stapel (31)
- 1chapter 4ethics and social responsibility for sustainable marketing
- 2ethics-ethics are the moral principles and claues that govern the actions adn decisions of an individual or group. guidelines on how to act correctly and justify when faced with moral dilemmas
- 3laws-are societys values adn standards that are enforceable in the courts
- 4ethical behaviour-societal culture and norm.
-business culture and industry practices.
-corporate culture and expectations
all influence
personal moral, philosophy, and ethical behaviour - 5(ethics of exchange) caveat emptor-let the buyer beware - was pervasive in Canadian business culture
- 6(ethics of exchange) notethe right to be informed means that marketers have an obligation to give consumers complete and accurate information about products and services
- 7personal information protection and electronic documents act (ethics of exchange)-marketers to seek the consent of individuals prior to collecting, using, and disclosing, their personal information
- 8economic espisonage (ethics of competition (unethical) )-is the clandestine collection of trade secrets or proprietary information about a companys competition
- 9corruption perceptions index-reveal the worst offenders in terms of the use of bribery, russia, china, and india
- 10corporate culture- is a set of values, ideas, adn attitudes that is learned and shared among the members of an organization
- 11code of ethics-formal statement of ethical principles and rules of conduct
- 12whistle blowers-employees who report unethical or illegal actions of their employer, face recrimination. to protect them, some firms have appointed ethics officers who are responsible for safeguarding such individuals
- 13moral philosophyis learned through the process of socialization with friends and family and by formal education
- 14moral idealism- is a personal philosophy that considers certain individual rights to duties as universal, regardless of the outcome
- 15utilitarianism- which is a personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs adn benefits of the consequences of ethical behaviour. if benefit > cost, it is ethical
- 16social responsibilitymeans that individuals and organizations are part of a larger society and are accountable to that society for their actions
- 17profit responsibility-holds that companies have a simple duty to maximize profits for their owners and shareholders
- 18stakeholder responsibility-focuses on the obiligations an organization has to those who can effect achievement of its objectives. these constituencies include customers, employee, supplier, and distributors
- 19societal responsibilty-refers to obligations that organizations have to 1, the preservation of the ecological environment 2)the general public
- 20triple bottom line-recognition of the need for organzations to improve the state of people, the planet, and profit simulatneously
- 21sustainable marketing-which seeks to meet todays (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs
- 22green marketing- marketing efforts to produce, promote, and reclaim, environmentally sensitive prouducst
- 23ISO 14000 international standards organ-consists of worldwide standards for environmental quality and green marketing processes
- 24cause marketing- which occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products
- 25soical audit-recognition
-identification
-determination
-specification
-evaluation - 26sustainable devlopmentinvlves conducting business in a way that protects the natural environment while also making economic progress
- 27social enterprise-is an organization that applies business strategies to maximize improvements in human and environmental well-being as well as social impact, rather than profits for external shareholders
- 28greenwashing-a modifaciton of the term whitewashing; is defined as disinformation disseminated by an organization so as to present an environmentally responsible public image. greenwashing is considered a deceptive marketing practice but its prevalance is hotly debated
- 29consumers must act ethically in the exchange processadf
- 30consumer use of product..relate to consunmer social responsibility
- 31many marketers-suggest that consumers must become more educated when it comes to environmentally conscious behaviour
Informationen
- Beschreibung
- marketing Karteikarten am chapter 4, erstellt von nathan fulcher am 11/10/2018.
- Erstellt von
- nathan fulcher
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