Karteikarten
Marketing 1unit 1
Karten in diesem Stapel (18)
- 1What are the four P's in the marketing mixProduct, price,promotion,place
- 2Why might a customer be prepared to pay a higher price than usual for a product?convenience or they really want it.
- 3Why are market maps useful?to help the business find its location in the market.
- 4What is a gap in the market?a customers need that is not being met.
- 5Why is market research important?it tells you what the cutomers want.without it you could sell the wrong product and fail
- 6Give three examples of information that market research is used to find?products, price and buying habits.
- 7Give two examples of field research methods ?desk research (looking at other peoples work)field research (doing your own research).
- 8Give an advantage and disadvantage of desk research?it is cheaper and can give historical data.but the data can be out of date and not relevant
- 9What is a market driven firm?when market research is used to find out what people want .then produce product people want
- 10Explain why small firms often find it easier to alter their products than large firmslarge firms have large expensive machines and procedures that cost and take time to change ,where smaller firms can alter production quicker an easier .
- 11What is a bespoke product?What not many or an individual wants, customers own specification
- 12Why does the demand curve slope downwards?because falls in demand and decreases in prices can badly effect profits
- 13Why does the supply curve slope upwards?It is more likely to make a profit,
- 14Question 15 has to be done from the revision book.
- 15List four places suitable for a small businesses to promote their productsLOCAL RADIO, NEWSPAPER, BILLBOARDS, LEAFLETS
- 16Describe three things that influence where a firm will advertiseTarget of the audience, Location of the product, size of the budget
- 17What is e-commerceBuying and selling online and allowed small businesses to promote an advertise their products worldwide
- 18Would you like to stop answering questions on marketing NathanHee Hee Hee