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Media Exam Terminology
Karten in diesem Stapel (28)
- 1StereotypeStereotypes can be negative representations of people they rely on ideas about the group that person is belongs to e.g.
accountants are all boring.
Stereotypes can be a very lazy method of characterisation. Stereotypes may be considered dangerous, as they encourage audiences to think large groups of people are all the same, and often have the same negative characteristics. - 2GenreA way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences.
They both know what to expect from a genre. - 3EnigmaA question that is not immediately answered and thus draws an audience into a text
e.g. a body is discovered at the beginning of a TV detective drama. The killer's identity is an enigma. We watch to find out who the killer is. - 4ConvergenceThe way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography.
The iPad represents the convergence of books, TV, maps, the internet and the mobile phone. - 5Mise-en-scèneThe arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – is called mise-en-scène, a French term that means “placing on stage.”
- 6DemographicWhat media uses to target a population sample using age, gender, race, nationality, income, disability, education.
- 7Denotationthe actual description of an image
e.g there is a boy in the sea the water is blue - 8Connotationmeaning by association, the deeper meaning e.g. the boy is feeling cold and alone and isolated
- 9CensorshipControl over the content of a media text – sometimes by the government, but usually by a regulatory body like the British Board of Film censors.
- 10CGIComputer Generated Imagery, Refers to the (usually) 3-D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of entire landscape
- 11CodeA sign or convention through which the media communicates meaning to us because we have learned to read it.
- 12Technical codesAll to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc.
- 13Visual codesCodes that are decoded on a mainly connotational level – things that draw on our experience and understanding of other media texts, this includes
- 14IconographyIs concerned with the use of visual images and how they trigger the audiences expectations of a particular genre, such as a knife in slasher horror films.
- 15ConsumerPurchaser, listener, viewer or reader of media products.
- 16Diegetic SoundSound whose source is visible on the screen
- 17Non Diegetic soundSound effects, music or narration which is added afterwards
- 18GenreThe type or category of a media text, according to its form, style and content.
- 19Hypodermic Needle TheoryThe idea that the media can ‘inject’ ideas and messages straight into the passive audience. This passive audience is immediately affected by these messages. Used in advertising and propoganda, led to moral panics about effect of violent video and computer games.
- 20Media PlatformThis refers to the different ways that media content is delivered, mainly via TV, laptop, tablet, smartphone, cinema, video/computer game, printed page etc. for instance the BBC delivers content via TV, laptop and mobile device, and also through printed publications. Most media organisations deliver their content via a multitude of platforms.
- 21Media productA text that has been designed to be consumed by an audience. E.G a film, radio show, newspaper etc.
- 22Narrative codeThe way a story is put together within a text, traditionally equilibrium- disequilibrium, new equilibrium, but some text are fractured or non liner, eg Pulp Fiction.
- 23Sound EffectsAdditional sounds other than dialogue or music, designed to add realism or atmosphere.
- 24Uses and GratificationsIdeas about how people use the media and what gratification they get from it. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives.
- 25Niche Audienceis a small group of consumers who have a very unique interest
- 26Mass AudienceA large group of consumers who have the same interests (when viewing 'The Voice' you are part of a Mass Audience)
- 27Individual consumptionYou are consuming media as an individual when you are reading on your phone or Kindle
- 28Group ConsumptionYou consume media as a group when you are at the cinema
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- revision for BTEC Creative Digital Media Production
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- carolyn ebanks
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