Social Learning Theory

Social Learning Theory

1. People learn through imitation and observation.

2. Vicarious Reinforcement

   • Behaviour occurring through observing someone elses positive reinforced behaviour.

3. Mediational Processes:

   • Attention- the extent in which we notice certain behaviors.
     • Retention- how well the behaviour is remembered.
       • Motor reproduction- the ability to perform the behaviour
         • Motivation- the will to perform the behaviour

4. Identification-

   • when someone wants to associate themselves with their role model who normally holds higher status or a specific characteristic.