Data Mining

Data Mining

1. Data perspectives + principles for extracting knowledge + analytic thinking

   • MKT
     • Online advertising
     • Cross-selling
   • Customer relationship
     • Customer behavior
     • Customer value
   • Finance
     • Credit scoring
     • Trading

2. Walmart - Hurricane Frances

   • Anticipated data-mining
   • Looked for a precise similar event. I.e. Hurricane Charley
   • Sought to re-stock necessary products prior storm
   • Surprise results. I.e. People bought + pop tarts & beer

3. MegaTelCo

   • Churn case. What to do? How to data-mine?
     • After how long people shift carrier?
     • Average plans' duration
     • Trend of new users over years

4. Data Analytics as Assets

   • Investment - Long-term
   • Complimentary
   • Analytics teams and talent
   • Amazon
   • Harra's
   • Facebook

5. Data-Analytic Thinking

   • Business Strategy
   • Organizing
   • Increase revenue
   • Decrease costs
   • Business units