Mindmap
Chapter 10
Inhalt der Mindmap
Chapter 10
Price of Mobile Apps
- Freemium: when company ofer basic product for free & upgraded version for a fee
- Eg: Spotify
- Lite: version sold at low prices with fewer features
- Eg: Monthly fees
- Full Price: include more features
- Eg: Netflix, Unifi
- Freemium: when company ofer basic product for free & upgraded version for a fee
Internet Changes Pricing Strategies
- Price is sum of all values that buyers exchange for the benefits of a good or service
- Prices were negotiated; fixed price policies are modern idea
- Dynamic pricing: varying prices for individual customers (bulks/bundle)
- Allows price transparency; both buyers & sellers can view price online
Buyer & Seller Perspective
- Buyer View
- Includes money, time consuming, energy, psychic costs
- enjoy cost savings
- Internet is convenient & fast
- Self-services saves time
- One-stop shoping & integration save time
- Automation saves energy
- Buyer control
- Buyer set price & seller decide to accept the prices in reverse auction
- buyer bids for excess inventory at exchange in B2B market
- Government buyers request tender/proposal for materials & labor
- Buyer power online is based on the huge quantity information on the web
- Eg: Feedback, critic, review, comment
- Info from third party (consumer)
- Shift in power affects pricing strategies
- Seller View
- internal factors: pricing objectives, marketing mix strategy and information technology
- External factors: market structure & market efficiency
- Pricing Objective
- Profit oriented (Supreme)
- Market oriented (rely on market trend)
- Competition oriented (Festive cookies)
- Buyer View