Business

Business

1. purposes of websites

   • commercial purposes
     • the main aim is to make a sale. These are mostly for sites like amazon and tesco
   • Non commercial
     • These are sites that  dont keep the money for example chairty websites who spend give the money they make to that chaity  
   • key marketing concepts
   • current and future developlments

2. design and accessibility

   • design considerations
     • user paths
       • Try to pursuade the customer to buy stuff on their website with special promotion 
     • rankings of information
       • customer reviews are really important because they make things appear on the top pages with their reviews. 
     • search engines
       • it is really important for a website to be on the first page because people would probaly not go on the second page of google.
   • accessibility
     • The disability  discrimination  act makes it an offence to discrimante against people due to disabilty. a website needs to have features for people who cant   use the keyboard like voice commands instead.  

3. visual appearance and designing a website

   • usability
     • factors affecting usability
       • language
         • font should be good for everyone and language needs to be good for everyone no swear words for kids 
         • Navigation
           • main purpose of a site is to make a sale so by this it needs to be easy for customers to navigate 
       • efffieceny
         • should consider if the customer is getting there value for the goods
       • accuarcy
         • information needs to be accurate if it says that your product will be there in two days its cant be late
       • speed of response
         • websites like amazon that sell loads of product tend to have when you click on a item more items to try and get you to buy them this works to their benefit 
       • respect for privacy
         • a site needs to respect peoples privacy they should not request information that is irrelevant 
   • visual appeal
     • colours fonts and graphics
       • make a bussiness nice for customers, because if a customer likes the graphics and colours of a site they might come back for more
     • page transitions
       • how users move pages it needs to be easy for everyone
     • unified style
       • all the websites use the same layout this gives the site a professional  image 
     • Consistency
       • users know what to expect from a site eg if its a sport website it will always have sports stuff the clues in its name
     • Consistecey with brand image
       • the image reflects the site if theres the game logo on a website people know it is game
     • white space
       • it is helpful so people dont get a strain on their eyes, it makes reading online easy for the user!
     • appeal to target group
       • websites appeal to many different websites if theres a site which is pink and sells girls toys it is meant for little girls 
     • multimedia
       • website needs to be designed for a specific  organisation  because if its for men kids will find it difficult  to use it eg news sites could be boring for kids and to hard to access 
   • designing a website for a organisation
     • business objectives
       • its what a companies objectives are
     • marketing objectives
       • sites might do a 10% to try and get sales
     • customer profiles
       • if a site is just for kids or adults
     • Users experience/techincal environment
       • if a site is easy or hard for users to acess
     • Competitors websites
       • sites which compete with other sites like game and gamestop they both sell the same product