New Stress Reduction Biz Goal Statement

New Stress Reduction Biz Goal Statement

1. Due Date June 14, 2016

2. At least 12 paying clients per week for 50 min session

3. Online via Hangouts or Zoom

4. Also local clients as well through collaboration

   • Need to find practitioners to coordinate with
     • Meet Up Groups
     • Twitter connections
     • Functional Med Doctors
       • Chiropractors

5. Earning at least 69 per session for a total of at least $840 per week for first month

   • Raise rates after first month to $79
     • Raise rates in September to $90

6. Would meet clients at Library or Work Petaluma or Pract Office

7. Primarily Teach and instruct in heartMath

   • Need other tools and resources and article as well
   • Need to assemble my "Program" and what to do in each session
   • Review and take notes on Stress book: how is that structured?
   • Need pre and post assessment

8. Who is my "getting started" target market?

   • Acute Stress
     • Graduate students
       • Taking entrance exams
       • Defending thesis
       • Completing internships
     • High School & College Students
     • People getting a divorce
     • Performance Anxiety
       • Musicians
       • Music Students
       • Others
   • Chronic Stress
     • Family Caregivers of Seniors or Ill
       • Family Caregivers of Special Needs children
     • People in physical pain
     • Troubled relationships
       • Co Dependent People
   • Need to create Ideal Client prototype
   • Need to research more for greatest start

9. Confidence Building Practice prior to 6.14

   • At least 27 practice sessions
     • Charge $18 for first 9 sessions
     • Charge $27 for next 9 sessions
     • Charge 36 for last 9 sessions
     • Need Scheduling Software
     • Need to have people pay first before scheduling
   • Need disclaimer/waiver to sign

10. Market Research

    • Where find this audience?
      • What do they read online?
        • blogs
          • Books
    • How find this audience?

11. Need to write Guest Posts and/or LinkedIn articles to generate interest in Cheap Sessions

    • Learn and commit to Linked In
    • Write Guest Posts
      • Figure out where to post
      • Ask for Editing Help