Target Audience

Target Audience

1. DEMOGRAPHICS

   • Categories E-A
     • E: Unemployed, Students, Pensioners, Casual Workers
     • B: Middle Management, Teachers, Creative and Media People
     • D: Semi-skilled and Unskilled Workers, Manual Workers
     • C1: Office Supervisors, Junior Managerials, Nurses, Specialists
     • C2: Skilled Manual Labourers, Plumbers, Builders
     • A: Higher Management, Bankers, Lawyers, Doctors

2. That's About Right

3. PSYCHOGRAPHICS

   • Mainstreamers
     • Seek Security: domestic, conventional, sentimental, prefers value-for-money products. The largest group
   • Explorers
     • Seek Discovery: adventurous, unique, energetic, want experience. Usually younger demographics (E)
   • Strugglers
     • Seek Escape: disorganised, muddled, chaotic, buys alcohol, junk food, lottery tickets. Mostly from lower demographics (D +E)

4. Mass Audience

   • Females
   • Aged between 15 and 65
     • BBFC 15 rating
     • Most people would enjoy the film

5. Primary Audiences

6. Secondary Audiences

   • Partners of primary audience
   • Family members
     • Children (over 15)
     • Parents
     • Siblings
   • Friends

7. Romantic Comedy fans

8. Fans of Working Title films

   • Production Company
   • Well known for Rom-Coms
     • I Give it a Year (2013)
     • Notting Hill (1999)
     • Four Weddings and a Funeral (1994)