Basic Concepts of Consumer Behavior

Basic Concepts of Consumer Behavior

1. Also called buyer behavior

2. Emphasis on interaction between consumers and producers at the time of purchase

3. It is a continuous process

4. It is not only when the consumer gives money or a credit card and, in turn, receives some good or service

5. Exchange is an important part of consumer behavior

6. Expanded vision emphasizes the entire consumption process

7. There are problems that influence the consumer before, during and after a purchase

8. It involves many acts

   • Identify a need or desire
     • Make a purchase
       • Dispose of the product during the three stages of the consumption process

9. The buyer and user of a product may not be the same person

10. Another person can act as an influencer, with recommendations

11. Consumers can be organizations or groups, where only one person makes the decision

    • They can be taken by a large group of people
      • In both cases they will be used by many

12. An important organization is the family, as the different members of the family think in decision-making regarding the products and services used by all.

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