Marketing impact on consumers

Marketing impact on consumers

1. We live in a world that is significantly influenced by sellers

   • Marketing stimuli in the form of ads, stores and products that compete for our attention and our cash
     • Much of what we learn about the world is filtered by vendors
       • We are at the mercy of marketing specialists

2. Popular culture

   • Music, movies, sports, books and other forms of entertainment consumed by the mass market
     • They are a product and an inspiration to sellers
   • Our lives are also affected in more fundamental ways like events and social problems
   • The role of marketing in the creation and communication of popular culture is especially highlighted in this book.
     • This cultural influence is hard to ignore
       • Although many people don't appreciate to what extent their worldview
         • Is influenced by the marketing system
   • Consider the product characters that marketers use to create a personality for their products
   • We feel we "know" them, and they are certainly effective spokespersons for the products they promote vos portavoces de los productos que promocionan

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