Strategy

Strategy

1. Definition

   • Setting Goals
   • Using Ressources
   • Consistency
   • Integration
   • Cohesiveness
     • Decisions and Actions

2. Roles

   • Strategy as decision support
   • Strategy as coordinating device
   • Strategy as a Target

3. Corporate Strategy

   • Internal Competences in the Industry
     • Diversification
     • Vertical Integration
     • Internal resources
     • Acquisitions
     • New Ventures
     • Staff

4. Business Strategy

   • External Competences in the Industry
     • Marketing
     • Innovation
     • Performance
     • Development
     • Competition
     • Divisional Management
   • Differentiation Strategy
   • Firms Strategy
     • Static
       • PRESENT
         • WHERE
         • HOW
           • COMPETING
     • Dynamic
       • Preparing for the FUTURE
         • GOALS

5. Company's Strategy

   • Where to find it?
     • Heads of the chief executive
     • Strategy Speeches
     • Written Documents

6. PLAN OF ATTACK

Bilder und Dateien der Mindmap