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Strategy

Beschreibung

The concept of strategy
Jessie González
Mindmap von Jessie González, aktualisiert more than 1 year ago
Jessie González
Erstellt von Jessie González vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Strategy
  1. Definition
    1. Setting Goals
      2. Using Ressources
        2. Consistency
          2. Integration
            2. Cohesiveness
              1. Decisions and Actions
            3. Roles
              1. Strategy as decision support
                1. Strategy as coordinating device
                  1. Strategy as a Target
                  2. Corporate Strategy
                    1. Internal Competences in the Industry
                      1. Diversification
                        1. Vertical Integration
                          1. Internal resources
                            1. Acquisitions
                              1. New Ventures
                                1. Staff
                                3. Business Strategy
                                  1. External Competences in the Industry
                                    1. Marketing
                                      1. Innovation
                                        1. Performance
                                          1. Development
                                            1. Competition
                                              1. Divisional Management
                                              2. Differentiation Strategy
                                                1. Firms Strategy
                                                  1. Static
                                                    1. PRESENT
                                                      1. WHERE
                                                        2. HOW
                                                          1. COMPETING
                                                      2. Dynamic
                                                        1. Preparing for the FUTURE
                                                          1. GOALS
                                                    2. Company's Strategy
                                                      1. Where to find it?
                                                        1. Heads of the chief executive
                                                          1. Strategy Speeches
                                                            1. Written Documents
                                                          2. PLAN OF ATTACK

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