Research Methods

Research Methods

1. Experimental Method

   • The researcher manipulates the IV in order to see if it directly affects the DV
   • All other variables are kept constant/controlled/eliminated
   • Participants are randomly allocated to the experimental conditions
   • Direct cause-and-effect relationships between the IV and DV can be found by eliminating and restricting other variables
   • Lab and field experiments allow researchers to force the pace of the investigation as they don't have to wait for the natural events to occur
   • Experiments generate quantitative data which can be analysed and then generalised & concluded
   • Participants used in some experiments may be an overrepresentation of gender and culture - male uni students are often used so results cannot be generalised too far outside of the experiment