Technical Codes

Technical Codes

1. Layout and Design

   • This is the use of colour, font style and text positioning.
   • These all contribute to the overall style of the publication.
   • Magazines have a house style and readers recognise this and expect it to be consistent.
     • This may be through the font style used for the masthead and the colour codes.

2. Camera Shots

   • The choice of shot on a print text helps to communicate a meaning.
   • A screen shot from a film on a film poster suggests the narrative and genre of the film.
   • A close up of a performer on a music industry website contributes to their star persona and attracts their fan base.

3. Lighting

   • The way in which the image is lit helps in the construction of meaning.