The Business & The Technological Environment

The Business & The Technological Environment

1. Technological change is a term that is used to describe the overall process of invention, innovation and diffusion of technology or processes

2. Impact on the business

   • Marketing opportunities
     • Social Networks and viral marketing
     • New USP's
   • Culture of the business
     • Traditional Cultures
       • Find it harder to adapt
     • Power Culture
       • Information still remains with few in charge
     • Task Culture
       • New technology helps cooperation between operations
   • Processes and systems used
     • New methods of production
       • Being more capital intensive can be cheaper, faster and more accurate
     • Stock management
       • Efficient and smooth management and delivery of stock aids day-to-day running

3. Types of technology

   • Intranet
   • Internet
   • Social Networks
   • CAD/CAM
   • Robots

4. External Influences

   • Competitors
   • Trends & Fashions
   • Resources Available

5. Business Examples

   • Apple
     • Consumer demands new technology
   • Amazon
     • Kindle
   • Morrisons
     • Internet Store
   • Blockbuster
     • Didn't adapt
       • Died
   • Audi
     • Cars on screens