Social Learning Theory

Social Learning Theory

1. 4 steps

   • Attention
     • Noticing behaviours of other people
   • Retention
     • Being able to remember what we have seen until it is needed
   • Reproduction
     • Being able to copy what we have seen
   • Motivated
     • Having the desire to copy what has been seen

2. Role models

   • Someone who is looked up to
   • Likely to be someone who is
     • Same age
     • Same gender
     • Attractive
     • Popular

3. Vicarious Learning

   • Coombes (1980)
     • Let 2 rats drink from a spout
       • One rat given injection to make it sick
         • Both rats avoided water spout