Buyer behavior

Buyer behavior

1. Attitude

   • A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

2. Belief

   • A descrotive thought that a person holds about something

3. Consumer buyer behavior

   • The buying of final consumers individuals and households that bu goods and services for personal consumption

4. Consumer market

   • All the individuals and households that buy or acquire goods and services for personal consumption

5. culture

   • The set of basic values, perceptions, wants, and behaviors learned by a member of society from famiy and other important institutions