IMC Topics - created from Mind Map

Seite 1

Ethics

Ethical Behaviour

Ethic issues

Who cares?

Why care?

Examples

Legal

Decent

Honest

Truthful

Promotion to Children

Sexualisation

Alcohol Promotion

Food and drink

Health and beauty

Shock imagery

Customers

Governemnts

Brand Image

Moral

Legal issues

Benneton (Shocking Imagery)

Fashion ads (Sexualisation)

Fast food (Food and drink)

Toys and games (promotion to children)

IMC and Understading Consumers

Models (Lec.2)

Understanding Consumers

Why need theories?

One-step

Influencer Model

Interactional Model

Planning Framework

Schramm's Linear Model (1955)

Kelman’s (1961) model of source characteristics.

Process Information

Making Decisions

Perception

Learn/Experience

Attitude

Decision making process

Perception of Risk

Levels of Involvement

Advertising

Models

Advertising and culture

Gender advertising

Involvement model (Play)

Salience model (talk-about important things)

Persuasion Model (Go to)

Promotion model (Do, act now for reward)

Sequential model

The FCB grid

The Elaboration Likelihood Model

P&G talking stain, Old Spice Answers

Dove beauty sketches, patches

Ads with products' features

Promotion sales

Goffman’s (1976) ‘genderisms’ in ads

Schroeder and Borgenson’s (2005) framework

Media

Celebrity

IMC Topics