advertisng

1. 1a media plan gives an outline of the media selected

   1. ARichtig
   2. BFalsch
2. 2the promotional mix for B2B is biased toward

   1. Apublic relations
   2. Bpersonal selling
   3. Cadvertising
   4. Dsales promotion
3. 3because advertising is used in mass media, it cant effectively target define segments

   1. ARichtig
   2. BFalsch
4. 4the objective of trade promotion are to

   1. Adevelop loyalty with the intermediary
   2. Bbuild product penetration
   3. Censure good display impact
   4. Dreposition a product
   5. Emove stock
5. 5which of the following are features of TV advertising

   1. Aone-one communication
   2. Bhigh cost
   3. Chigh message retention
   4. Dregional availability
   5. Elimited feedback from consumer
6. 6examples of behavioral campaign are

   1. Apublic relations
   2. Bprice discounting
   3. Cdirect marketing
   4. Da teaser campaign
   5. Euse of loyalty schema
7. 7the selection and planning of media is done before the development of the advertising

   1. ARichtig
   2. BFalsch
8. 8advertising is only used to deliver strategic message

   1. ARichtig
   2. BFalsch
9. 9communication planning process is linear not iterative

   1. ARichtig
   2. BFalsch
10. 10which of the following are advertising objectives

    1. Amarket-share targets
    2. Bprofit target
    3. Cawareness target
    4. Dreach target
    5. Esale target

11. 11the key factor is compiling an advertising campaign is to decide on

    1. Athe budget
    2. Bthe creative content
    3. Cthe message
    4. Dthe medium

Beschreibung

marketing Quiz am advertisng , erstellt von tao lisa am 11/05/2017.

Autor

tao lisa

Sprache

English

Aufrufe

3

Schlagwörter

marketing

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