Quiz
Marketing Principles chapter 5
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Fragen in diesem Quiz (24)
1All the individuals and households that buy or acquire goods and services for personal consumption are known as the ________ market.
- Aconsumer
- BB-to-B
- Cbusiness
- Dderived
- Esubcultural
2Which of the following is NOT a psychological factor influencing consumer buying behavior?
- ASelf-concept
- BLearning
- CBeliefs and attitudes
- DPerception
- EMotivation
3A purse company's ads feature the members of a popular reality show about housewives. Product sales increase significantly among fans. From fans' viewpoint, the reality show is a ________.
- Alate-majority adopter
- Breference group
- Cfamily group
- Dmembership group
- Elagging adopter
4Marketers of brands understand that they must figure out how to reach ____________ that can exert social influence on others.
- Asocial groups
- Bmillennials
- Cbaby boomers
- Dopinion leaders
- Ecultural segments
5When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________.
- Awithdrawing from online social networks
- Bidentifying and targeting late adopters
- Cgenerating person-to-person brand conversations
- Dpushing one-way commercials at customers
- Edeveloping print and radio advertisements
6Social class is a type of ________ characteristic that influences consumer buying behavior.
- Aethnic
- Bsocial
- Ccultural
- Dpersonal
- Epsychological
7According to Maslow's hierarchy, which of the following needs would a person seek to satisfy first?
- AThirst
- BLove
- CRecognition
- DStatus
- EProtection
8According to the model of buyer behavior, what is in a buyer's "black box"?
- AThe buyer's characteristics and decision process
- BThe buyer's economic and social preferences
- CThe buyer's wants, needs, and preferences
- DThe buyer's purchase and post-purchase behavior
- EThe buyer's attitudes and preferences
9What is the first step of the buyer decision process?
- APost-purchase behavior
- BInformation search
- CAlternative evaluation
- DNeed recognition
- EPurchase decision
10Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer websites, packaging, and displays?
- APersonal sources
- BCommercial sources
- CMedia sources
- DThe internet
- EPublic sources
11__________ determines if a buyer is satisfied or dissatisfied with a purchase.
- AThe number of alternatives considered in the purchase decision
- BWhether or not the buyer experiences cognitive dissonance
- CThe relationship between the consumer's expectations and the product's perceived performance
- DHow others feel about the purchase
- EThe amount of information gathered in the decision-making process
12The customer journey concept ________.
- Aviews the buying process only as a specific set of stages
- Bhas fallen out of favor in recent years
- Ccharts the specific steps a customer engages in to make an online purchase
- Dtakes a holistic view of all the experiences a consumer has with a brand
- Eis a narrow and reductive interpretation of how consumers engage with brands
13Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers?
- ARelative advantage
- BCommunicability
- CComplexity
- DDivisibility
- ECompatibility
14_ is a characteristic important in influencing an innovation's rate of adoption and is described by the degree to which the innovation may be tried on a limited basis.
- ADivisibility
- BRelative advantage
- CCommunicability
- DComplexity
- EMotivation
15Which adopter group is first to adopt a new product?
- AInnovators
- BEarly adopters
- CLate mainstream adopters
- DEarly mainstream adopters
- ELagging adopters
16Which of the following are tradition-bound, suspicious of changes, and adopt the innovation only when it has become something of a tradition itself?
- ALagging adopters
- BInnovators
- CEarly adopters
- DEarly mainstream
- ELate mainstream
17Consumers go through five stages in the process of adopting a new product. In the ________ stage, the consumer considers whether trying the new product makes sense
- Aawareness
- Binterest
- Ctrial
- Devaluation
- Eadoption
18The buyer makes the fewest decisions in the ________ and the most in the ________ decision.
- Amodified rebuy; new task
- Bnew task; straight rebuy
- Cmodified rebuy; straight rebuy
- Dstraight rebuy; new task
- Estraight rebuy; modified rebuy
19Technological, political, and competitive influences are categorized as which type of major influence on business buyer behavior?
- AOrganizational
- BInterpersonal
- CEnvironmental
- DIndividual
- EProcedural
20______ demand is the term used for business demand that ultimately comes from the demand for consumer goods.
- AInelastic
- BStructural
- CDerived
- DElastic
- EFluctuating
21___________ consists of many different people who play multiple roles in the buying process.
- ABuying agents
- BBuying actors
- CThe purchasing team
- DThe buying nucleus
- EThe buying center
22The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this process?
- AGeneral need description
- BSupplier selection
- CProblem recognition
- DProposal solicitation
- ESupplier search
23Which of the following is NOT one of the typical advantages of e-procurement systems?
- AImproving customer-supplier relationships
- BAllowing buyers to focus on more strategic issues
- CReducing time between order and delivery
- DFinding better supplier resources
- EEliminating paperwork
24________ is one problem with business-to-business e-procurement.
- AIncreased paperwork requirements
- BSuppliers being pitted against one another
- CIncreased transaction costs
- DReduced purchasing efficiency
- EIncreased time between order and delivery
Informationen
- Beschreibung
- 12th grade MARKETING Quiz am Marketing Principles chapter 5, erstellt von itachi uchiha am 23/10/2022.
- Autor
- itachi uchiha
- Sprache
- English
- Aufrufe
- 24
- Schlagwörter
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