Notes
Marketing strategy based on information search
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Habitual
Limited
Extended
Brand in Evoked Set
Brand not in evoked set
Maintain
Attention to product quality
Distribution
Ads strategy
Product development
POP
Capture
Constant supply & quality
Disrupt
Attention-attractive
Free samples
Packaging
POP
Comparative ads
Intercept
Attractive ads
Price info
Free sample
product impovement
curiosity
Acceptance
Long term ads (not sell brand)
Customer seeking brand
Extensive
Sale personal
Webpage (well)
POP
Pamphlets
New Page
Information
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