Quiz
ENT I 3.04 Quiz
Questions in this quiz (6)
1Identifying market segments helps a business to develop which factors appropriately?
- AMarketing strategies
- BEconomic forecasts
- COrganizational records
- DLeadership styles
2When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
- AIsolated
- BNiche
- CIndividual
- DMass
3Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?
- ATarget auditing
- BMarket planning
- CIncome segmenting
- DNiche marketing
4When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
- AAccessible
- BUndifferentiated
- CConcentrated
- DInflexible
5A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
- ADemographic
- BGeographic
- CEthnicity
- DValues
6Businesses that segment the market based on psychographics are grouping people according to which attribute?
- AEducation
- BLifestyles
- CMarital status
- DOccupation
Information
- Description
- ENT I 3.04 Quiz
- Author
- Chad Collins
- Language
- English
- Views
- 32
- Tags
- Rating
- No ratings yet Rate this quiz