One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?

One that is easy to read and pronounce.

One that is long and complicated.

One that is similar to those used by competitors.

One that is associated with a specific period of time.

Can any brand name be selected and used by a business?

No, the name must be legally available for use.

Yes, brand names cannot be owned by a business.

Yes, a business can use any name it wants to use.

No, the name must be registered before it can be used.

Quiz

Chad Collins 3 questions

Take the quiz

1When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
1. AUnique and available
2. BCatchy and copyrighted
3. CSpecific and patented
4. DAbstract and formal
2One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?
1. AOne that is long and complicated.
2. BOne that is easy to read and pronounce.
3. COne that is similar to those used by competitors.
4. DOne that is associated with a specific period of time.
3Can any brand name be selected and used by a business?
1. ANo, the name must be legally available for use.
2. BYes, brand names cannot be owned by a business.
3. CYes, a business can use any name it wants to use.
4. DNo, the name must be registered before it can be used.