Quiz
April 2017 questions
Questions in this quiz (69)
1If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
- A0
- B1
- C2
- D3
2Sharing a Custom Report will share the data in that report.
- ATrue
- BFalse
3Which of these represents the hierarchical stucture of a Google Analytics account?
- AView > Account > Property
- BAccount > Property > View
- CProperty > Account > View
- DAccount > View > Property
4"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
- AAttributuion Modeling
- BChannel Groupings
- CMulti-Channel Funnels
- DConversion Tracking
5"Which data table display compares report metrics to the website average?"
- APivot
- BPercentage
- CPerformance
- DComparison
6Which report shows which pages on our site get the most traffic and highest engagement?
- AActivite Users report
- BFrequency and Recency report
- CAll Pages report
- DEngagement report
7Which of these is NOT possible when you link your AdWords account to Google Analytics?
- Acan I Import Analytics goals and transactions into AdWords as conversions
- BCreate remarkeing lists in Analytics to use in AdWords campaigns
- CAdjust keyword bids inside Google Analytics
- DView AdWords click and cost data alongside your site engagement data in Google Analytics
8Custom Dimensions can be used as which of the following?
- ASecondary Dimensions Standard reports
- BPrimary Dimensions n Custom reports
- CSecondary dimsions in Custom reports
- Dall of the above
- Ei would guess all of aove, checking
9Which campaign is NOT standard in GA?
- Autm_source
- Butm_medium
- Cutm_content
- Dutm_adgroup
10"Which of these could NOT be tracked using Goal in Google Analytics?"
- ASigning up for a newsletter
- BCustomer's lifetime value
- CMaking a purchase
- DWatching a video
11What is a "secondary dimension" in GA?
- AA visualization that allows you to understand the impacts of your data.
- BAn additional dimension you can add to a report for more specific analysis.
- CAn additional metic you can add to a report for more specific analysis.
- DAn additional widget you can add to a dashboard for more specific analysis.
12Which of these can you NOT share using the Solutions Gallery?
- ACustom reports
- Bgoals
- Csegments
- Dcustom dimensions
13Custom Reports will NOT let you do what?
- ACreate a report with custom metrics
- Bpair metrics and dimensions of different scopes
- CUse multipul dimensions together in the same report
- DUse a Custom Dimension as a primary dimension
14Auto-tagging is used to collect data from which kinds of traffic?
- AAdWords campaign traffic
- BWebsite referral traffic
- Csocial media traffic
- DSearch endgine traffic other than Google
15Smart Goals are created automatically by Google's machine-learning algorithms.
- ATrue
- BFalse
16What are the four scope levels avalible for dimensions and metrics in GA?
- AHit-level, session-level, product-level, or suer-level scope
- BEvent-level, session-level, transaction-level, or user-level scope
- CEvent-level, duration-level, transaction-level, or user-level scope
- DLocation-level, duration-level, product-level, or user-level scope
17What is required for userID tracking users across different devices?
- AGoogle Tag Manager
- BSign-in that generates and sets unique IDs
- CA new Analytics account for reporting
- DAll of the above
18To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
- AThe Measurement Protocol
- BData Import
- CBrowser cookies
- DThe Network Protocol
19"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
- ATrue
- BFalse
20Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
- ATrue
- BFalse
21Which of these are required for Multi-Channel Funnels?
- AGoals or Ecommerce
- BIn-page analytics
- CCustom Dimensions
- DAdvertising Features
22Filters may be applied retroactively to any data that has been processed.
- ATrue
- BFalse
23Which type of Custom Report shows a static sortable table with rows of data?
- Aflat table
- BMap Overlay
- CPivot table
- Dexplorer
24What will happen if you install the same default tracking code on pages with different domains?
- AAnalytics will not associate these user and sessions with any domain
- BAnyalytics will associate these user ans sessions with a single domain
- CAnaytics will alert you about duplicated data collection
- DAnalytics will associate these users and sessions with their respective domains
25By default, which of these is NOT considered a "medium" in Google Analytics?
- AGoogle
- BOrganic
- Creferral
- Dcpc
26Which of these would prevent data from appearing in a Custom Report?
- AYou've applied too many dimensions to the Custom Report
- BYou've appled a filter that filters out all of your data
- CYou haven't shared that Custom report with users in the same view
- DYou've applied too many metrics to the Custom Report
27Filters let you include, exclude, or modify data you collect in a view.
- ATrue
- BFalse
28Which reports require you to activate Advertising Features?
- AReal time reports
- Bgeo reports
- Ccohort Analysis reports
- DDemographics and interests reports
29What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
- AUser
- BProduct
- CHit
- DSession
30Which of these is NOT a valid metic-dimension combination?
- ASession / Source
- BTime on Page / Device Type
- CTotal Events / User Type
- DSessions / bounce rate
31If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
- ATrue
- BFalse
32Which reports show websites that send traffic to your pages?
- ADemographics
- BAll Traffic
- CGeo
- DBehavior
33Which kids of hits does Google Analytics track?
- APage-tracking hit
- BEvent-tracking hit
- CEcommerce tracking hit
- Dall of the above
34How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
- Alast click attribution
- BPrimary conversion
- Cassisted conversion
- Dsecond-to-last-click attribution
35How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
- ALast-click attribution
- BPrimary conversion
- CAssisted conversion
- DSecond to last click attribution
36Which of these is a scope for Custom Metrics?
- AEvent
- BHit
- CUser
- DSession
37Which of these is NOT a benefit of Remarketing in Google Analytics?
- ACreate remarketing listis without making changes to your existing Analytics snippet
- BCreate remarketing lists based on custom segments and targets
- CAllow customers to reorder an item they have previously purchased
- DShow customized ads to customers who have previously visited your site
38What is a "dimension" in Google Analytics?
- AA report that offers information about your audience.
- BAn attribute of a data set that can be organiszed for better ananlysis.
- CThe total amount of revenue a business has made in a given date range.
- DA comparison of data between two date ranges.
39Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
- AUsers who returned an item they purchased
- BUsers who viewed product detail pages
- CUsers who viewed your homepage
- Dusers wo viewed a search result page on your website
40What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
- Autm=
- Burlid=
- Cgclid=
- Dadid=
41Which report would you use to determine where users start or exit the conversion funnel?
- ACohort Analysis report
- BTreemaps report
- CGoal Flow report
- DUser Timings report
42When will the Analytics tracking code send a pageview hit to Google Analytics?
- AEvery time a user adds an item to an online shopping cart
- BEvery time a user loads a webpage with embedded tracking code
- CEvery time a user searches on a website
- DEvery time a user clicks a video on a website
43Which of these CANNOT be collected by the default Analytics tracking code?
- ABrowser language setting
- BUser's favorite website
- CPage visits
- DDevice and operating system
44Which tags does Google Analytics recommend to accurately track campaigns?
- ACampaign, Content, and Term
- BMedium, Source, and Campaign
- CMedium, Source, and Content
- DSource, content, and Term
45What would you set up to collect how many comments user posted to a webpage on your site?
- ACustom metric
- BCalculated Metric
- CCustom channel Groupings
- DCustom Dimension
46Which of these criteria CANNOT be used to create a Custom Segment?
- ASequences of user actions
- BMetrics
- CDimensions
- DAd type
47How would your reduce the time it take to compile reports in Google Analytics?
- ARemove any Secondary Dimensions you have added to the report
- BChoose "Faster response" in the sampling pulldown menu
- CChoose "Greater precision" in the sampling pulldown menu
- DRemove any filters you have added to the view
48"If a filter excludes data from a view, that data can never be recovered for that view."
- ATrue
- BFalse
49Which of these is NOT a benefit of using segments in your data analysis?
- AYou can compare behavior metrics for groups of users like Converters vs non converters
- BYou can permanetly modify the data in your view
- CYou can isolate and analyze specific conversion paths using conversion segments
- DYou can analyze users by single or multi-session conditions
50"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
- ASite Search
- BSearch filters
- CEnhanced Ecommerce
- DData Import
51Which report helps identify which browsers may have had problems with your website?
- AThe Browser & OS report
- BThe Source/Medium report
- CThe Active users report
- DNew vs returning report
52Which four parameters can you include with an event hit for reporting?
- AEvent, Category, Action, Lable
- BCategory, Action, Lable, Unique Events
- CCategory, Action, Lable, Total Events
- DCategory, Action, Label, Value
53"Which report helps you determine the percent of your site traffic that has visited previously?"
- ANew vs Returning report
- BReferrals report
- CSales Performance report
- DFrequency & Recency report
54"You can only apply a Custom Dimension to data that was collected after you created the dimension."
- ATrue
- BFalse
55Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
- AFilter 1: include Brazil or Argentina
- Bfilter 1: include Brazil > Filter 2: include Argentina
- CFilter 1: Exclude Peru or Bolivia
- DFilter 1: Include Argentina > Filter 2: Include Brazil
56By default, Google Analytics can only collect behavioral data from web-connected systems.
- ATrue
- BFalse
57What four types of Goals are available in Google Analytics?
- APageview, Event, Transaction, social
- BDestination, Events, Pageview, Social
- CDestination, Event, Duration, Pages/Screens per Session
- DLocation, Event, Time, Users per Session
58What will happen if a user clears the Analytics cookie from their browser?
- AAnalytics will not be able to associate user behavior with past data collected
- BAnalytics will set a new unique ID the next time a browser loads a tracked page
- CAnalytics will set a new browser cookie the next time a browser loads a tracked page
- Dall of the above
59Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
- ACustom include a filter with field "Campaign Name" and pattern "back to school"
- BCustom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
- CPredefined include filter with "traffic to the hostname" "that are equal to " "back to school"
- DCustom Include filter with filed "Page Title" and pattern "back to school"
60Views can include website data from before the view was created.
- ATrue
- BFalse
61"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
- ASource, Medium, Campaign, and Ad content
- Bcampaign and Ad content
- Csource and Medium
- DCampaign and Medium
62If you want to track users and sessions across multiple domains, what must you set up?
- AAd Exchange Linking
- BAdWords Linking
- CData IMport
- DCross-domain tracking
63You cannot change the session default session timeout duration in GA.
- ATrue
- BFalse
64What is a "metic" in GA?
- AThe numbers in a data set often paired with dimensions
- BA dimension that can help you analyze site performance
- CA segment of data separated out in a report for comparison
- DThe dates in your date range
65If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
- A/ordercomplete/index.html
- B/ordercomplete.php
- C/order/complete.php
- D/ordercomplete/thank_you.html
66Which report shows the percentage of traffic that has visited your site before?
- AAll traffic > Referrals report
- BInterests > Affinity categories report
- CBehavior > Frequency and Redency report
- DBehavior > New vs returning report
67Which of these channels is NOT included in the default Channels report?
- AOrganic Search
- BDisplay
- CDevice
- DDirect
68Which of these user characteristics CANNOT be used to crreate a Custom Segment?
- AUsers that viewed a page on your website and then watched a video
- BUsers 25 to 34 years of age who have their browser set to Spanish
- CUsers that engaged in your social media or email campaigns
- DUsers who have children
69By default, which of these is NOT considered a "source" in Google Analytics?
- AEmail
- BDirect
- Cgooglemerchandisestore.com
- DGoogle
Information
- Description
- New questions from april 2017 from a Google Analytics Exam. Looking up answers for some of the brand new questions.
- Author
- Rob Winners
- Language
- English
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