Quiz
Unit 11- The marketing environment
This quiz has question types that open in the usual player.
Questions in this quiz (20)
1Giving you the actual figures, so you can make a comparison
- ARelative numbers
- BAbsolute numbers
- CIndex numbers
2When the figures are not shown, but you can see how the values relate to each other- Index numbers
- ATrue
- BFalse
3Tabulated data: When you have worked out the mean, [blank_start]median[blank_end], mode, range and the [blank_start]average[blank_end] of the numbers
- AAverage
- BRange
- CTable
- DIndex
- EMean
- FMode
- GTable
- HMedian
4Index numbers: They give the researcher a picture of the [blank_start]average[blank_end] change in a group of variables over time
- ARelative
- BAbsolute
- CAverage
5Many businesses complying to supply goods to numerous consumers. sometimes called 'price takers'. E.g. fruit and vegetable markets
- AMonopolistic competition
- BPerfect competition
- COligopoly competition
- DMonopoly competition
6[blank_start]Oligopoly[blank_end] competition: A few large dominant businesses- each business knows that its actions will affect other businesses. E.g. Motor vehicle manufacturing and food
- AOligopoly
7Monopoly competition: A market in which only one business operates. The business has significant control and power to set prices. E.g. internet, landline and water providers
- ATrue
- BFalse
8What types of integration are used in business?
- AHorizontal integration
- BLeft integration
- CRight integration
- DDiversification
- EForwards vertical integration
- FBackwards vertical integration
- GSide integration
9Increasing the sales of an existing product in its current market and taking sales away from competition
- AProduct development
- BDiversification
- CMarket development
- DMarket penetration
10Entering new markets with new products is known as?
- ADiversification
- BMarket development
- CProduct development
- DMarket penetration
11The dominant company in the market- usually the firm with the highest sales- Market leader
- ATrue
- BFalse
12Market Followers- These are firms that seek a 'quiet life'- knowing that they lack the size or drive to become market [blank_start]leader[blank_end], they often seek to make enough profit to survive.
- ALeader
- BChallenger
- CNicher
- DFollower
13Market [blank_start]nicher[blank_end]- Smaller, but sometimes very profitable businesses that operate in a narrowly defined segment of the market
- Anicher
14Which of these taxes is added to the price of most products before purchase?
- AValue added tax (VAT)
- BCorporation tax
- CIncome tax
- DNational insurance tax
15The rate at which the general level of prices for goods and services is rising, and consequently, the purchasing power of currency is falling
- AExchange rates
- BInterest rates
- CInflation
16What is the current interest rate? (the interest rate being the cost of borrowing money)
- A0.5%
- B1.5%
- C2%
17These involve quotes and tariffs that come into operation when the UK trades with countries outside of the [blank_start]EU[blank_end]
- AEU
- BUK
- CUS
18The sales of goods act- This states that goods must be of merchantable quality, [blank_start]fit for purpose[blank_end] and as described by the manufacturer
- Afit for purpose
19Office of [blank_start]fair[blank_end] trading- This agency oversees consumer protection in the UK on a national level- offering advice to consumers and where necessary, prosecuting companies that are thought to be adopting unfair practices.
- AFair
- BCorrect
- CEqual
- DJust
20Which company monitors all advertisement media, except that on television and radio- to ensure that it is 'legal, decent, honest and truthful'.
- AAdvertisements Standards Authority (ASA)
- BOffice of Fair Trading
- CThe Independent Television Commission (ITC)
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- Description
- AS - Level Business studies (Unit 11- The Marketing Environment) Quiz on Unit 11- The marketing environment, created by Dan Peachey on 11/05/2017.
- Author
- Dan Peachey
- Language
- English
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