Course
Learn the basics of digital marketing
Digital marketing comprises a huge part of the overall marketing strategy of companies around the world - whether big or small. This short course will help introduce you to some of the basic components.
Modules (12)
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Digital Marketing Strategy - The Essentials
Planning is a crucial part of success in the world of digital marketing. Learn to understand the basics so you can begin to measure performance, growth and successes over time.
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Digital Marketing Jargon
Commonly used jargon in Digital Marketing
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Essential SEO Terms to Know
Search Engine Optimisation is a key part of a company's digital strategy. This flashcard deck goes through a list of the most important SEO terms to know if you're keen to boost your site's web traffic.
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Technical SEO Objectives
A Mind Map overview of the technical objectives of SEO.
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SEO Quiz
To gauge your knowledge and know-hows
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Social Media Marketing
A mind map on options to engage via social media
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Social Media Marketing Quiz
120 question quiz drawn from HubSpot's Inbound Marketing Certification Course.
| Course resource | Original resource | Created by |
|---|---|---|
| Digital Marketing Strategy - The Essentials | Digital Marketing Strategy - The Essentials | Micheal Heffernan |
| Digital Marketing Jargon | Digital Marketing Jargon | Ronak Sharma |
| Essential SEO Terms to Know | Essential SEO Terms to Know | Micheal Heffernan |
| SEO | SEO | Alex Whitty |
| Technical SEO Objectives | Technical SEO Objectives | mark.jones |
| SEO Quiz | SEO Online Mastery | Jojo Karen |
| Social Media Marketing | Social media to engage | chelseadrake |
| Social Media Marketing Quiz | Inbound Marketing Quiz | Michael Bleb |
| Email marketing | Email marketing | lisa.morris |