Value path

Parents would like to buy surprise boxes for their babies?

Survey detected NO

Boxes containing a wide array of themes for people

Survey said market was broad

Specific themes of trend

People are willing to pay for their passsions

People like surprises?

Survey detected yes

Would people buy unknown items for themselves?

Most people need certainty of what they're buying

Does showing examples of items included give them enough certainty?

It gives certainty, though they want to know the themes

Do they trust online payments?

Yes

If we change the social group theme (nerd, jokcey, popular) will they still pay?

No, most groups would only pay if it creates social influence.

Geeks/Gamers most convinced of the idea

Will they look forward for our company specific collection?

They would appreciate having a continuity of their own collection, but wouldn't mind starting a new one

Can we make collectibles from the box?

Yes, most likely separated images than when cjoined show a the complete one

How can we add more value?

Coupons included give a second revenue income and utility for the client

How can we deliver it?

Delivery companies are too expensive to start with

Can we deliver it?

Yes we can, though we should aim to have a delivery company as a partner

Which should our first "THEME" be?

A starting with a specific anime/ game is too narrow and limits our array of items

Going with a booming gaming/anime/manga company has legal complications

An Asian package is broad enough to give us space in which we can satisfy our niche market passions

HYPOTHESIS

TESTS