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Market foudations

Market is where all the needs, desires and the demand are met, according to the services and products to find a value and satisfaction.

"Marketing means war"

importance of Marketing

society / costumers

increase the standard of living , employment opportunities, economic stability,creataes utility and satisfaction of human wants.

organizations

gain income,marketing information,source and channel of new ideas,desicion making.

funtions

selling, distribution,product service management,promotion,pricing,financing, marketing information management

evolution

self-sufficiency

barter

product oriented

production oriented

increase of demand and foreign trade

quality oriented

first and second world war

costumer oriented

since 1989-1992

social marketing oriented

2000- internet

experience oriented

marketing 4.0

social networks

revolution 1-2

Market = Marketing

Marketing Plan Steps

set key, strategic, objectives

find key, target, people

define, value, proposition

deploy best, marketing, tactics

execute, measure and monitor