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DIFFERENCES BETWEEN QUALITATIVE AND QUANTITATIVE RESEARCH METHODS

QUANTITATIVE METHOD

QUALITATIVE METHOD

1.Fixed response options.

2.Statistical tests are used for analysis

3.- Number-based

4.-More generalized

5.-Surveys, structured interviews and observations.

6.-Primarily deductive

7.-Makes a prediction of outcomes based on our hypotheses.

1.- It provides semi.structure response options or unstructured options.

3.-Text descriptede based.

2.-This method doesn't use statical test.

4.-Less generalized because it tends to be specific.

5.-Focused on groups, in-depth interviews and reviews of the topics selected to get the information.

6.-Primarily inductive process which is used to formulate theory or hypotheses.

7.-Can be valid and reliable: also it depends on skill and rigor of the researcher

8.-It is considered as a more interactive method.

9.- Understand strengths and weaknesses.

8.-Time expanditure lighter on the analysis phase.