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Planimetry

is an important tool in the field of marketing. Its main function is to provide graphical representations of product distributions in specific commercial facilities.

EXAMPLE

polygonal elements such as points, straight lines, curves, diagonals, contours, surfaces, bodies, etc., regardless of their elevation difference.

GENERATE

Visual merchandising

Store planning

It is the presentation of products at a point of sale to maximize the attention and attraction of customers.

Motivate the act of purchase in the most cost-effective manner

For both the manufacturer and the distributor

Satisfying consumer needs

Visual Merchandising Presentation

Visual Merchandising of Seduction

Visual Merchandising of Management.

is based on the presentation of products to consumers. It is usually applied to those with the largest stock, attracting the customer's attention.

he intention is to generate a bond with the consumer through the brand management and the in-store experience, always looking for a positive experience

It is very important to know everything from sales techniques to neuroscientific or psychological techniques; to know about business models, product typologies, window dressing, furniture, lighting, logistics and advertising.

It is a media plan that pursues a clear objective, is adaptable and flexible to the needs of the brand. It serves to plan, implement and measure if our actions are carried out and if they are effective.

Floor space

Product placement

Traffic flow

This point needs to

consider the allocation of

the product of such is created

harmony between

store image and merchandising

merchandising.

refers to

the commitment to

manufacturers,

with respect to sales

sales of each of the products, promotions

product

This factor refers to

of the customer

of the customer through the

store. To analyze whether

has provided

comfort, safety and

sufficient space to move comfortably

to move around comfortably