Flashcards
09 User-based information methods & lead user method
Cards in this deck (7)
- 1Name examples of user innovation!-Apache open-source software
-High-performance windsurfing
-Climbing - 2Which conditions does von Hippel define that lead to user communities innovating?-Sufficient incentives (benefits > costs)
-Incentive to voluntarily reveal innovations
-User-led diffusion can compete with commercial production & distribution - 3What are reasons for users to innovate?-Strong unique, unserved need, use knowledge
-Opportunistic manufacturers
-Uncertainty & risk as market does not yet exist - 4What are aspects of user innovation?-Groups sharing experiences
-Experiments, lack of constraints
-No need to be paid
-Fun element: design
-Sticky information (no transaction)
-High preference fit - 5What is the goal of the Lead User method and what is the big benefit?Identify & integrate lead users (ahead of trend) into concrete innovation (not incremental) process (ideas in lead user workshop)
Problem solvers: use experience, leading edge of important market trends, from analogous markets - 6Describe P&G´s Connect & Develop approach according to Huston & Sakkab!-Finding good ideas (50% outside) & bring them in to enhance & capitalize on internal capabilities
-Define targets & areas
-Use core networks: proprietary &/or open
-Screening
-Reward - 7Why do actual breakthroughs according to von Hippel et al. often fail?-Incentives on short-term success
-Missing guidance & support
Information
- Description
- New Product Development & Marketing Flashcards on 09 User-based information methods & lead user method, created by Timo Bierwirth on 16/01/2018.
- Created by
- Timo Bierwirth
- Views
- 1
- Rating