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Cards in this deck (7)
- 1Regulatory Focus/FitHiggins 1987; 1997
Promotion Focus - achievement
Prevention Focus - security
Fit = Goal means & Regulatory orientation - 2Construal Level TheoryTroup & Liberman, 2007; 2010
Psychological distance
near -concrete, detailed
distant - abstract, stable - 3Flow TheoryCsikszentmihalyi, 1990
Flow is a dynamic state between perceived capacities and perceived challenges.
Challenge > Skill = anxiety
Challenge < Skill = Boredom - 4Attitude theory of reasoned actionFishbein & Azjen, 1975
The impact of attitudes on behavior is mediated by behavioral intentions. - 5Theory of planned behaviorAzjen, 1991
Intentions = attitudes + subjective norm + perceived behavioral control - 6Behavioral decision theorySlovic, Fischhoff & Linchestein, 1977
Normative - close to decision maker's beliefs and values
Descriptive - describes those beliefs and values - 7Innovation diffusion theoriesBass, 1969; Rogers, 1983
Bass: Innovators by mass communications and Imitators by WOM
Rogers: Innovators, Early adopters, Early majority, Late majority, Laggards
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- Flashcards on Untitled, created by tere.trev on 04/07/2013.
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