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Catharina Koppensteiner Buisness Research Method BRM German 40 cards

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Cards in this deck (40)

  1. 1If a survey is asking about opinions or impressions, a(n) ____ is preferable. a. group questionnaire b. drop-off survey c. focus group d. personal interviewd. personal interview
  2. 2If a survey has very long response categories, a(n) ____ is preferable. a. group questionnaire b. phone interview c. focus group d. personal interviewa. group questionnaire
  3. 3If a survey may need on-the-spot modifications, a(n) ____ is preferable. a. group questionnaire b. phone interview c. mail questionnaire d. e-mail questionnaireb. phone interview
  4. 4If respondents may have issues with literacy, a(n) ____ is preferable. a. group questionnaire b. personal interview c. mail questionnaire d. drop-off surveyb. personal interview
  5. 5If there are concerns about response quality, a(n) ____ is preferable. a. e-mail questionnaire b. personal interview c. mail questionnaire d. drop-off surveyb. personal interview
  6. 6If there is a desire to maximize the response rate, a(n) ____ is preferable. a. group questionnaire b. phone interview c. mail questionnaire d. e-mail questionnairea. group questionnaire
  7. 7If operational costs must be minimized, a(n) ____ is preferable. a. personal interview b. phone interview c. mail questionnaire d. drop-off surveyc. mail questionnaire
  8. 8If needs for personnel and facilities must be minimized, a(n) ____ is preferable. a. personal interview b. phone interview c. group questionnaire d. drop-off surveyc. group questionnaire
  9. 9If potential participants live in a widely dispersed area, a(n) ____ is preferable. a. personal interview b. e-mail questionnaire c. group questionnaire d. drop-off surveyb. e-mail questionnaire
  10. 10When the survey instrument is quite long, a(n) ____ is preferable. a. personal interview b. e-mail questionnaire c. group questionnaire d. phone interviewa. personal interview
  11. 11When there is a need for a quick turn-around time, a(n) ____ is preferable. a. personal interview b. drop-off survey c. group questionnaire d. phone interviewd. phone interview
  12. 12Rainey is studying emotional response patterns and how they vary with age. She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual’s life. Because the instrument is so long, her best methodological choice is a(n)____. a. personal interview b. e-mail questionnaire c. group questionnaire d. phone interviewa. personal interview
  13. 13Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications. His best choice for methodology is a(n) ____. a. group questionnaire b. phone interview c. mail questionnaire d. e-mail questionnaireb. phone interview
  14. 14Carolyn is a community activist who works with at-risk teens. She finds out that her group is available for a large grant, but only if she can document certain needs. She wants to survey school personnel as well as personnel at drop-in centers to gather the needed information. Given her need to rapidly gather information, Carolyn’s best choice for methodology is a(n) ____. a. personal interview b. drop-off survey c. group questionnaire d. phone interviewd. phone interview
  15. 15Angela is conducting a survey about popular fast foods. She is using several different 11-point rating scales for issues such as how good foods taste, how attractive they look, how good they smell, how healthy they are, and whether they are worth their price. Her best choice for methodology is a ____. a. group questionnaire b. phone interview c. focus group d. personal interviewa. group questionnaire
  16. 16Although “experts” are downplaying the health effects of a recent water contamination incident, activists believe the effects were substantial. They want to conduct a survey, and they are particularly concerned about ensuring that as many people as possible complete their instrument. Which methodology typically provides the best response rates? a. group questionnaire b. phone interview c. mail questionnaire d. e-mail questionnairea. group questionnaire
  17. 17Eric is conducting a survey that asks about the use of illicit substances, and he recognizes that for many individuals, this is extremely sensitive information. Which format would best serve his needs? a. group questionnaire b. drop-off survey c. focus group d. personal interviewd. personal interview
  18. 18Cody volunteers with a shelter for homeless families. The shelter wants to improve their community visibility and, hopefully, increase donations. He has no budget to speak of. His best choice for methodology is a(n) ____. a. personal interview b. phone interview c. mail questionnaire d. drop-off surveyc. mail questionnaire
  19. 19Carole is surveying homeless individuals to get a better understanding of their need for mental health services. She is aware that some may have difficulty with reading and writing. Her best choice for methodology is a(n) ____. a. group questionnaire b. personal interview c. group questionnaire d. drop-off surveyb. personal interview
  20. 20Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive. He is concerned that respondents may be careless in their responding, so his best methodological choice is a(n) ____. a. e-mail questionnaire b. personal interview c. mail questionnaire d. drop-off surveyb. personal interview
  21. 21Marcia is the coordinator of a hospital’s on-line support group for the families of children who have a rare, incurable form of brain cancer called diffuse intrinsic pontine glioma. She is conducting a survey to evaluate the effectiveness of the support group. Given that members of the group live all over the world, her best choice for methodology is likely a(n) ____. a. personal interview b. e-mail questionnaire c. group questionnaire d. drop-off surveyb. e-mail questionnaire
  22. 22Lamont works for a community substance abuse prevention group and is conducting a survey to see what the parents and guardians of pre-teens and teens know about local services. The group recognizes that a personal touch is needed but also has limited personnel and facilities for survey activities. As a result, a(n) ____ is probably the best choice for methodology. a. personal interview b. phone interview c. group questionnaire d. drop-off surveyc. group questionnaire
  23. 23After an exhausting day, Suzanne has just finally selected her bridal gown and the gowns for her attendants. After she makes her choices and while she is waiting for the purchase agreement to be printed off, she is asked to take a few moments to complete a survey about the process. This is best described as a(n) ____. a. point-of-experience survey b. group-administered questionnaire c. drop-off survey d. dual-media surveya. point-of-experience survey
  24. 24Robin works for a company that is genuinely interested in improving employee satisfaction. The company has contracted with a well-known survey organization to determine what employees like, what they dislike, and what they would like to see in the future. Division by division, the employees meet off-site and complete a survey instrument. This is best described as a(n) ____. a. point-of-experience survey b. group-administered questionnaire c. drop-off survey d. dual-media surveyb. group-administered questionnaire
  25. 25Following a brutal crime, a community group wants to learn more about how the neighborhood has been affected. The community group publicizes their upcoming survey and then has volunteers wearing clear identification go residence to residence to distribute the questionnaire, explain its purpose, and answer questions. Residents can then complete the questionnaire at their leisure and mail it back in. This is best described as a(n) ____. a. electronic survey b. group-administered questionnaire c. drop-off survey d. personal interviewc. drop-off survey
  26. 26Simon is conducting a survey in an urban neighborhood in which many individuals have Internet access, but some do not. He has a brief survey that can easily be completed online, but he wants to maximize his coverage of the community. He creates flyers and posters that give the website where the survey can be completed, but also a phone number that can be called so an automated phone survey can be completed. This is best described as a(n) ____. . a. electronic survey b. group-administered questionnaire c. drop-off survey d. dual-media surveyd. dual-media survey
  27. 27A focus group usually includes ____ people.. a. 2 to 5 b. 5 to 10 c. 10 to 20 d. 20 to 30b. 5 to 10
  28. 28A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together, and where the discussion is structured and guided by a facilitator, is called a(n) ____. a. group questionnaire b. focus group c. dual-media survey d. congregate surveyb. focus group
  29. 29A yes-no question uses a(n) ____ response scale. a. absolute b. bivariate c. either-or d. dichotomousd. dichotomous
  30. 30A question that asks respondents to rank a list according to some criterion uses a(n) ____ response scale. a. nominal b. ordinal c. interval d. ratiob. ordinal
  31. 31Which item is double-barreled? a. Do you prefer the Democratic or Republican candidate? b. How do you feel about the earlier start times and longer hours at the high school? c. Are you male or female? d. Please explain your preference.b. How do you feel about the earlier start times and longer hours at the high school?
  32. 32Which item is likely to be biased? a. Have you experienced discrimination? b. Have you ever been convicted of a felony? c. Why does the media refuse to report the truth? d. What is your age?c. Why does the media refuse to report the truth?
  33. 33When an interview includes questions about sensitive topics, the questions should be placed ____. a. at the start of the an interview, to get them over with b. after initial questions that have built rapport c. throughout the interview, so that people get a break from them d. at the end of the interviewb. after initial questions that have built rapport
  34. 34When using filter or contingency questions, it is helpful to make ____. a. a flowchart b. a separate set of questionnaires c. extra copies of the questions d. space for interviewer notesa. a flowchart
  35. 35What type of response scale is illustrated in the accompanying question, asking about participation in the honors program? a. absolute b. bivariate c. either-or d. dichotomousd. dichotomousWhat type of response scale is illustrated in the accompanying question, asking about participation in the honors program? a. absolute b....
  36. 36What type of response scale is used in the question accompanying figure, asking about winter sports? a. nominal b. ordinal c. interval d. ratiob. ordinalWhat type of response scale is used in the question accompanying figure, asking about winter sports? a. nominal b. ordinal c. interval d....
  37. 37What type of response scale is used in the question accompanying figure asking about college majors? a. nominal b. ordinal c. interval d. ratioa. nominalWhat type of response scale is used in the question accompanying figure asking about college majors? a. nominal b. ordinal c. interval d....
  38. 38What type of question is illustrated in the accompanying figure? a. qualifier b. contingency c. cumulative d. open-endedb. contingencyWhat type of question is illustrated in the accompanying figure? a. qualifier b. contingency c. cumulative d. open-ended
  39. 39The jack-of-all-trades in survey research is the ____. a. principal investigator b. data entry staff c. interviewer d. questionnaire writerc. interviewer
  40. 40Kelly is conducting an interview that includes some difficult and potentially upsetting questions. In the course of an interview, when the respondent pauses for a prolonged period, Kelly asks “Would you like to tell me more about that.” This is an example of ____. a. overt encouragement b. elaboration c. clarification d. repetitionb. elaboration

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Buisness Research Method BRM Flashcards on Untitled, created by Catharina Koppensteiner on 16/12/2018.
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