Flashcards
Introduction to Consumer Behaviour
Cards in this deck (4)
- 1The free flow of information on the web has been described as: A) a vertical revolution B) horizontal revolution C) a digital revolution D) an information revolutionB) horizontal revolution
- 2True or False? A positivist approach to research assumes causality.True
- 3The Bon Marche, one of the worlds first shopping malls opened in what year? A) 1838 B) 1520 C) 0968 D) 1931A) 1838
- 4The view that consumer behaviour is socially constructed is an assumption of a _____________ approach to consumer research.
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- Flashcards on Introduction to Consumer Behaviour, created by ella boby on 05/04/2019.
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- ella boby
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