Flashcards
mark217 1
Cards in this deck (5)
- 1What are Ray Morgans 4 social dimensions?-individualism
-life satisfaction
-conservation
-innovation - 2what are the 4 attitude functions?-utilitarian function
-ego-defensive function
-value-expressive function
-knowledge function - 3what are the 4 hierarchy of effects?-standard learning
-low involvement
-experimental
-behavioural - 4what are hofstedes 5 culture dimenstions?1.power distance- the way relationships form in theres differences in power
2.masculinity- dominant values show power
3. individualism- 'i' rather then 'we' mindset
4. uncertainty avoidance- tolerance for uncertainty
5.long term orientation. - 5name some types of opinion leaders?-innovative communicators
-opinion seekers
-market maven
-surrogate consumer
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- Flashcards on mark217 1, created by James Mcdonald on 21/06/2019.
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- James Mcdonald
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