Flashcards
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Cards in this deck (8)
- 1Definition of "ideology"our sets of beliefs/views on issues
- 2Factors affecting ideologyage, gender, ethnicity, economic status, religion, upbringing, morals and belief system
- 3What are "psycho graphics"analysis of people's attitudes, beliefs, desires and needs. give creative teams a good idea of how groups will react to different media texts
- 4Belongers20% of pop, traditional, strong family bonds, want trustworthy products
- 5Emulators10% of pop, impressionable, do almost anything to fit in, purchase products to help with troubles, typically young people looking for their identities.
- 6Emulator-Achiever20% of pop, materialistic, not rich but purchase products that make them feel successful, have latest gadgets.
- 7Society Conscious Achiever15% of pop, about environment, personal fulfillment matter not materials, don't look for brands.
- 8Need Directed35% of pop, struggling to sustain themselves, welfare recipients, minimum wage earners
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- Flashcards on Untitled, created by Bianca Pugliese on 17/06/2015.
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- Bianca Pugliese
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