Flashcards
SO midterm H4
Cards in this deck (17)
- 1external resourcesassets, knowledge, skills that lie outside the boundary of corporations and are often owned by other market players
- 2lead usersmotivated individuals or communities that adapt and improve existing products
- 3why do internal resources erode?competitive rivalry and internal change
- 4sensingunderstanding customers needs
- 5consumer ethnographyresearch approach that's seeks to understand consumers and their behaviour
- 6fieldworkgathering more attention, more research
- 7core rigiditieshappens when a firm is too reliant on its internal resources
- 8resource integrationbeneficial combination of internal and external resources
- 9closed innovationrelies only on internal resources
- 10open innovationinternal and external pathways to the market
- 11absorptive capacityability to explore external things
- 12strategy implementationnecessary link between strategy formulation and performance that require organizational change
- 13alliancesagreements between two or more parties to undertake something to reach a common goal
- 14acquisitionsexpaning a firms reach in foreign markets
- 15stable integrationselecting and internalizing resources without changing the new combination
- 16modular integrationselection of resources that are better sourced externally
- 17dynamic integrationnot structural solutions but a process
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- Flashcards on SO midterm H4, created by s stevens on 29/09/2021.
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- s stevens
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