Flashcards
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Cards in this deck (5)
- 1Consumer behaviorWhen someone purchases/ uses products and taking in the mental and social processes that take place before and after buying
- 2Consumer TouchpointsStarting and finishing process of the purchasing decision process. Touchpoints include marketer's product, service, or brand points.
- 3Motivationforce that stimulates behavior to satisfy a need
- 4PersonalityA person's consistent behaviors and responses to recuring situations
- 5Opinion LeadersIndividuals who show direct or indirect social influence. (celebrities)
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- Flashcards on Untitled, created by Nikita Yeager on 31/01/2022.
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- Nikita Yeager
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