Flashcards
Survey research
Cards in this deck (7)
- 1QuestionnaireA questionnaire is a list of questions asked to a specific population group in order to collect information for a specific survey.
- 2Response BiasResponse bias refers to factors that may lead to false answers to the questions being asked of the participant in the survey.
- 3Double-Barrelled QuestionIt refers to the fact that a double question can be composed of one or more different topics, however, they can only have one answer.
- 4Leading QuestionThis refers to the fact that certain questions are asked to suggest that the respondent answer in a specific way, which helps to confirm preconceived ideas and is helpful to the interviewer.
- 5Likert-ScaleA Likert scale is a rating question followed by a series of statements that are used to measure respondents' opinions or attitudes.
- 6JargonIt means that the words to be used in survey questions are understandable and clear for respondents to follow.
- 7Pilot TestingIt is a trial research test that is conducted with a small group of participants before the survey is administered. This helps to improve and find errors in the survey.
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- Flashcards on Survey research, created by mariuxi chalan on 09/01/2023.
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- mariuxi chalan
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