Flashcards

Flashcards Survery Design.

Franklin Tenem Spanish 7 cards

Cards in this deck (7)

1What is a questionnaire?Is a research instrument that consists of a set of questions that aims to collect information from a respondent.
2What is response bias?It appears in surveys that focus on the individual behavior of opinions.
3What is a double-barrelled question?Those are functionally asking respondents two questions at the same time and only allowing one response.
4What is a leading question?They are survey questions that encourage or guide the respondent toward a desired answer.
5What is a Likert style?It is a rating scale used to measure opinions, attitudes, or behaviors.
6Definition of Jargon.They most often become complicated, confusing, and intimidating language t the target audience, below are some tips on how to avoid jargon in your survey.
7What is pilot testing?It identifies problems before implementing the entire survey. Pilot testing looks to examine the validity of each question.